Customer Lifecycle Overview for Your Whitelabel Energy Tariff
When a customer engages with our energy tariffs or a Whitelabel energy tariff product on our platform, they move through several lifecycle stages from initial awareness to potential reactivation. Each stage offers opportunities to guide, support, and retain the customer effectively.1. Awareness Phase
The customer becomes aware of your tariff offering through marketing activities, referrals, or other communication channels.Speak with your Partner Manager contact at RABOT for support with content and strategy.
2. Information & Decision Phase
The customer learns more about your tariff, typically via your website or other service touchpoints and decides to submit an order through your self-built or whitelabel sales funnel.See submitting orders as well as the API-referece for more information. If you have a Whitelabel Funnel as part of your partnership agreement, orders will be generated via this funnel instead of via the API.If a Whitelabel Funnel is in place, you will still be able to check your order(s) status via the API, if you desire.
3. Change Process
Once an order (contract draft) is submitted, the official change process from the customer’s previous energy supplier begins. This process can take anywhere between 24 hours and several weeks and includes all required market communication steps handled automatically through our platform.4. Start of Supply
On the customer’s supply start date, their contract officially begins. At this stage, onboarding communication is essential, as the customer is new to your product and may require guidance or reassurance.Upon successful completion of the
Change Process RABOT receives several key information from the grid operator, namely the date energy supply starts.Save the date and plan customer engagement as per your marketing and customer retention strategy.5. Active Contract Phase
The customer is now in an active contractual relationship with your energy brand. This stage benefits from regular, value-adding communication to maintain engagement, strengthen loyalty, and reduce the likelihood of cancellations.Speak with your Partner Manager contact at RABOT for support with content and strategy.
6. Cancellation Phase
If a customer chooses to cancel, you have the opportunity to initiate retention measures aimed at preserving the customer relationship before the switch to another supplier is finalized.Speak with your Partner Manager contact at RABOT for support with content and strategy.
7. Post-Cancellation Phase (Retention & Reactivation)
If the customer ultimately switches away, targeted reactivation measures can be used at a later point to win them back to your tariff offering.Speak with your Partner Manager contact at RABOT for support with content and strategy.